“They’re the exact opposite of a Whole Foods shopper. In at least one Whole Foods store in the San Francisco Bay Area, online sales now regularly exceed in-store purchases, according to a person familiar with the figures. A clear priority from Seattle from the beginning was online ordering, a push that only accelerated when the pandemic sparked an unprecedented spike in web grocery orders. Amazon Prime became the Whole Foods’ loyalty program. Before it's here, it's on the Bloomberg Terminal. NEW YORK, NEW YORK - SEPTEMBER 29: A person wears a face mask outside Whole Foods Market in Union Square as the city continues Phase 4 of re-opening following restrictions imposed to slow the spread of coronavirus on September 29, 2020 in New York City. Amazon's lack of imagination at Whole Foods is something we’ve seen repeatedly as the e-commerce giant experiments with physical stores. The information you requested is not available at this time, please check back again soon. A Whole Foods spokesperson says the store's selection today includes 30 per cent more locally sourced products than in 2016, the year before Amazon bought the chain. Some shoppers complain that it’s harder to find distinctive products on the shelves these days, a contention Whole Foods disputes. That's slower than comparable Whole Foods quarterly revenue growth before the acquisition. The Unmasking Scandal, Like Russiagate, Is Fizzling Out, The Pandemic Has Entered a Worrisome New Phase, A Horrifying Covid Chart Still Frightens Months Later, Too Many Ships Could Swamp America's Military, Raising Wages Is Just a Start on Fixing Skilled Worker Visas, Cuba’s Currency Reform Could Ease Its Covid-19 Blues, Goldman Sachs Traders Slow Down, But the Bank Doesn't, Biden Would Smother the Economy by Raising Taxes. This time, it’s 5G and green tech. By now, Amazon’s fingerprints on Whole Foods are clear. Amazon executives have used the word "invention" to describe what the company has done at Whole Foods, but that is a generous assessment. But what about the aspects of running Whole Foods at which Amazon was untested? Whole Foods Market on Tuesday opened a location in Brooklyn that it’s calling a store -- except shoppers won’t be welcome to walk the aisles. Numerator’s data, gleaned from customer receipts and surveys, suggest Amazon’s online push has gained traction, with  roughly a third of U.S. households buying groceries digitally at some point since the beginning of March, up 10 percentage points from a year ago. But after rising interest in healthier food led mainstream grocers to stock organic items, Whole Foods struggled to keep its growth going.

Amazon bought Whole Foods in 2017, kicking off a wave of speculation that the world’s largest online retailer was set to transform the grocery market. Meanwhile, despite expectations that the world’s largest e-commerce company would use Whole Foods to re-invent food shopping, Amazon has opted to open a separate chain called Amazon Fresh. Amazon also hasn't been transparent about what financial improvements, if any, have resulted from its ownership of Whole Foods. Amazon won’t give up fighting for a much larger share of the more than $800 billion that Americans spend on food shopping every year, and Whole Foods was a big bet that physical stores remain key to cracking that market. With three weeks until the election, the president is blurting out obscurities and non sequiturs.

It takes time to change an established store chain, and there may be a broader vision for groceries that Amazon hasn't articulated.

In addition to offering a safe in-store shopping experience, we're proud we've been able to rapidly expand grocery delivery and pickup to meet the needs of customers.” Presented with the data points used in this story,  she didn’t specify which, if any, were inaccurate reflections of the grocer’s business.

Amazon Fresh features optional shopping carts that automatically charge shoppers for small orders, and comes with mass-market brands unwelcome at Whole Foods…

1.

At the same time, executives at both companies preached a hands-off approach to integration. It said this week it will close its four-year-old restaurant food delivery operation in the U.S., an admission that it had been outgunned by Grubhub Inc., Doordash and Uber Eats.

In fact, it’s surprising just how little Amazon has said about why it purchased Whole Foods, what it has changed under the hood or future plans for its jumble of food offerings.
Amazon has pointed to its price cuts, and said that adjusting for a shift from Whole Foods' fiscal year and including online grocery sales, the physical store sales growth in the fourth quarter was closer to 6%. Before it's here, it's on the Bloomberg Terminal. With millions of Americans still sheltering in place and cooking their own meals, the grocery industry has been one of the few bright spots in an otherwise battered U.S. economy. The former manager says most people thought Whole Foods and Amazon would revolutionize the supermarket industry. “I don’t know if Amazon’s move is to push people to do more [online] shopping versus being in the store,” he says. And though Earnest Research estimates that Whole Foods sales (including online) rose by as much as 10 per cent during the pandemic, some rivals are posting twice the gains. Some analysts have even soured on the US$13.7 billion acquisition. But few grocers were more awkwardly positioned for the pandemic, analysts say.

Some of the decline is due to consumers consolidating shopping trips and buying more groceries online, but the traffic decline at Whole Foods is much steeper than at Walmart Inc., Kroger Co. and Trader Joe’s. Photographer: Federica Valabrega/Bloomberg. Despite the changing feelings about Whole Foods prices, YouGov data shows that U.S. consumers’ willingness to consider purchasing at Whole Foods has settled right around where it was at the time the deal was announced.

Wells Fargo Fires More Than 100 Workers for Abusing U.S. Aid, Stocks Fall as Stimulus Hopes Fade, Banks Slump: Markets Wrap, J&J Halts Covid-19 Vaccine Trial Due to Unexplained Illness, Apple iPhone 12 5G Line Wins Praise for Lower Prices, New Sizes, Investors Turn Skeptical of Democratic ‘Blue Wave’ Victory in U.S. An independent contractor loads Amazon Prime grocery bags into a car outside a Whole Foods Market in Berkeley, California, on March 31. The executives, who also sent deputies to work with Mackey, kept in touch with monthly and quarterly video call meetings patterned after Amazon’s corporate practice that prioritizes data over gut feelings or emotional appeals. At the end of May, it was just slightly above where it was when the deal was announced. She was previously a national retail reporter for the Washington Post.

These integrations and establishing Prime as the loyalty program for Whole Foods weren’t trivial changes, but they're not groundbreaking, either. It has expanded grocery delivery and online ordering into dozens of Whole Foods stores, cut prices on select items and offered discounts for Prime members. To contact the authors of this story:Sarah Halzack at shalzack@bloomberg.netShira Ovide at sovide@bloomberg.net, To contact the editor responsible for this story:Beth Williams at bewilliams@bloomberg.net. “Whole Foods seems to be going downhill very quickly,” says Danielle Harnisch, a 65-year-old retiree who has done most of her shopping at the Petaluma, California, store for years. Crypto M&A Surges Past 2019 Total as Rest of World Eclipses... Facebook, Twitter Restrictions on Biden Article Infuriate Tr... T-Mobile Enters the 5G iPhone Giveaway Battle a Day After Ri... New Unicorn Wealthsimple Pushes for Growth Spurt Before IPO, Amazon Workers Say Prime Day Rush Breaks Virus Safety Vows, Zoom Wants to Partner With, Not Defeat, Slack and Microsoft. Amazon says that "the goal has always been to make consistent, smaller innovations over time" to expand the Whole Foods mission of organic and quality food. Amazon Fresh features optional shopping carts that automatically charge shoppers for small orders, and comes with mass-market brands unwelcome at Whole Foods. China Is Loading Up a Five-Year Warning Shot to the U.S. Watch What Happens If the GOP Keeps Ignoring Covid-19 Relief. The first store opened last month in Los Angeles and many more are expected to follow. In the U.K., Amazon is taking a slightly different tack. It hasn’t yet, and many of the changes to the Austin-based company’s stores have been incremental, such as linking Amazon’s Prime membership program to Whole Foods discounts. Elections. Instead, the Amazon.com Inc.-owned organic grocer will use the facility, located in the New York borough’s Sunset Park neighborhood, as a warehouse to fulfill online grocery orders, the company said in a blog post. Phoenix Normand, who picked the building where he lives in Los Angeles in part because it’s near a Whole Foods store, says he now finds himself trying to shop earlier in the day to avoid long lines at the entrance that he attributes to the presence of Prime shoppers grabbing online orders. The spokeswoman also declined to discuss the company’s sales performance. The new Brooklyn facility would solve at least that issue.

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