Chieng, F.Y.L. Goi, C.L (2017), Perception of Students on the Lecturer Towards the Use of Business Simulation Games for Teaching and Learning, Teaching and Learning Forum 2017, Curtin University, 2-3 February. The Agency’s social media command centre provides an impactful visual display highlighting trending hashtags, comment feeds and shared posts from Facebook, Twitter and other key platforms.

Goi, C.L. > Tourism and Hospitality and Marketing Double Major (R/340/6/0331), Curtin University is accredited by the Association to Advance Collegiate Schools of Business (AACSB). (2014), Malaysia Boleh? At The Agency, you can develop core skills in using Radian6 social media analytics. and Chieng, F.Y.L. The department is focusing on creating and sustaining a supportive, collaborative, and vibrant research culture through raising the quality and quantity of our research output and by developing and managing all faculty to achieve goals. 26 – 30 October, Miri, Sarawak. Curtin University would like to pay our respect to the indigenous members of our community by acknowledging the traditional owners of the land on which the Perth campus is located, the Wadjuk people of the Nyungar Nation; and on our Kalgoorlie campus, …

CRICOS Provider Code: 00301J

Marketing is an exciting and dynamic field of study; marketing is a versatile degree which will prepare student for a wide range of rewarding careers. and Ng, P.Y., Research Projects on the Governance of Local Agenda 21 (RM20000) and Say No to Plastic Bags 3.0 Campaign (RM30000). and Wong, D. (2014), Constructing a brand identity scale for higher education institutions, Journal of Marketing for Higher Education, Vol. (2014), Perception of Customers on Bintang MegaMall: Study on Customer Profiles, Marketing Mix, Shopping Behaviour and Patterns, Bintang MegaMall, Miri. Business success lies in its marketing and the importance of marketing can’t be debated. Marketing A degree from the School of Marketing at Curtin Business School (CBS) can give you the ability to define a career at the forefront of emerging industry trends. Therefore, in our courses students are engaged in a skills and enquiry-based curriculum that incorporates real-world examples, case studies and group projects. The command centre’s multi-screen interface utilises Radian6 – a leading social media analytics platform – with touchscreen monitors to provide an authentic and interactive marketing experience. > Public Relations and Management (F1-K002) The Agency gives business students and professionals the opportunity to track online trends in real time and carry out social media marketing analytics for actual events and campaigns in a technology-rich environment. (RM125000). Webmaster Goi, C.L. (2012), The Influence of Macro-Environment Forces on Transport Sustainability, East Asian Development Network – Annual Forum 2011/2012, Hyatt Hotel and Casino Manila, Philippines, 2-3 July. and Chieng, F.Y.L. Learn how to track, monitor and respond to comments, questions and complaints online in real-time.
Faculty of Business, Curtin University is accredited by the Association to Advance Collegiate Schools of Business (AACSB).

(RM8000), Ho, P.P.L., Goi, C.L., Lew, T.Y., Tang, F.E.

Academic Qualifications Graduate Certificate of Tertiary Teaching, Curtin University, Australia, 2010 PhD Business and Management (Specialisation in Internet Marketing), Management and Science University, Malaysia, 2008 Master of Information Technology Management, University of Wollongong, Australia, 2001 Bachelor of Computer Science, University of Wollongong, Australia, 2000 Office No. Goi, (2016), The Impact of Technological Change on Building a Sustainable City Pan-Pacific Conference XXXIII, 25 May. The Marketing department offers a number of courses to develop students’ knowledge, skills and experience, and to enable our graduates to secure jobs in marketing at top national and international companies in Malaysia and worldwide. Is owned and managed by Curtin (Malaysia) Sdn Bhd 199801008086 (464213-M).

Students are actively engage with appropriate learning, teaching, and assessment experiences that will enable them to develop and demonstrate the CGAs. Curtin University would like to pay our respect to the indigenous members of our community by acknowledging the traditional owners of the land on which the Perth campus is located, the Wadjuk people of the Nyungar Nation; and on our Kalgoorlie campus, the Wongutha people of the North-Eastern Goldfields.

Curtin is an internationally focused research and teaching university based in Perth, Western Australia.

Ministry of Education Registration Number : KPT/JPT/DFT/US/Y02 DULN003(Q). Is owned and managed by Curtin (Malaysia) Sdn Bhd 199801008086 (464213-M). The Curtin Sarawak, School of Business – Department of Marketing is renowned for its innovative teachers and researchers, who infuse the curriculum with cutting-edge ideas. If students are interested in business, psychology or social studies then they may be suited to a degree in this field. 2681 (GMT +8) Fax: +6 085-630 088 Email: marcomm@curtin.edu.my. Ministry of Education Registration Number : KPT/JPT/DFT/US/Y02 DULN003(Q). and Lee, B.

Email: marcomm@curtin.edu.my, Curtin University is accredited by the Association to Advance Collegiate Schools of Business (AACSB). Develop skills in social media marketing analytics.

(2015), The Use of Business Simulation Games in Teaching and Learning: A Literature Review, 3rd International Higher Education Teaching and Learning Conference 2015 (HETL 2015), 26-27 November, Curtin University, Sarawak. CRICOS Provider Code: 00301J Is owned and managed by Curtin (Malaysia) Sdn Bhd 199801008086 (464213-M). (2011), Study on Remuneration Packages of Indonesian General Workers and Recruitment Costs of Employers in Peninsular Malaysia, Sabah and Sarawak, Consultancy project funded by Sarawak Timber Association. The CGAs are explicitly communicated to staff and students in all courses and unit documentation. and Ho, C. (2012), Sustainable Development: A case study of Miri City Council’s green initiatives, Miri City Council.

Health, Counselling & Disability Services, How to apply – Higher Degrees by Research (HDR).

Webmaster Curtin University, Malaysia CDT 250, 98009 Miri, Sarawak.

Students are actively engage with appropriate learning, teaching, and assessment experiences that will enable them to develop and demonstrate the CGAs.

TEQSA: PRV12158.

Curtin would like to pay respect to the indigenous members of our community by acknowledging the traditional owners of the land on which the Perth campus is located, the Wadjuk people of the Nyungar Nation; and on our Kalgoorlie campus, the Wongutha people of the North-Eastern Goldfields. (2015), Networking Marketing, 12th Annual World Congress of the Academy for Global Business Advancement (AGBA), Universiti Malaysia Pahang, Kuantan, 16-19 November. 2681 (GMT +8) (2012), Men’s Purchasing Decision on Grooming Products: A Comparative Study on Customers’ Status, 9th Annual World Congress of the Academy for Global Business Advancement (AGBA), Ajman University of Science & Technology (AUST), UAE, 19-21 March. Chieng, F.Y.L and Goi, C.L. Tiew, F. and Goi, C.L. Curtin Business School's Executive Education programs deliver practical skills and knowledge in a range of business areas including luxury branding, human resources, business strategy, tourism, international business, supply chain management and data analytics.

(2014), Three Days Two Nights: Mulu Trip That Has Influenced Mood, Emotion And Feeling, Management Education: Towards Achieving Global Standards and Recognition international symposium, 2-3 October 2014, Curtin Sarawak, Sarawak.• Goi, C.L. Please contact us if you have any questions. Location. (2014), Factors Influencing Foreign Tourists to Shop in Miri, Sarawak, 7th Internal Conference on Contemporary Business & 14th Global Conference on Flexible Systems Management, 15-17 October 2014, Curtin Singapore, Singapore.

and Chieng, F.Y.L. PERTANIKA Journal of Social Sciences & Humanities, Journal of Business Economics and Management.

Ethics, responsibility and sustainability, Ethics, Responsibility and Sustainability in practice, National Indigenous Business Summer School WA, Accreditations and professional recognition, Faculty of Business and Law Endowment Fund, Blockchain Research and Development Laboratory, Women in Social Economic Research Cluster, Curtin Business School-DuPont Collaboration, Law, Technology and Labour Governance Symposium, WA Business Faculties’ Research Student Festival, Asia Pacific Public Relations Research and Education Network 4th International Research Symposium, International Cross-Cultural Communication Conference 2020, Strategic and systemic project management.

(2015), Malaysian Brands or International Brands? Student e-mail enquiries: cbs.marketing.students@curtin.edu.au . (2013), The Impact of Personality on Generation Y Buying Behaviour: Perception of Females on Fashion, 2013 2nd International Conference on Humanity, Culture and Society, Kuala Lumpur, Malaysia, 29-30 December. Curtin, who has previously held top jobs at Disney, Universal and Fox, will report directly to Vincent Bruzzese, head of marketing and strategy at the upstart studio. and Urud, A. (2012), Implications for Business from Adopting E-Commerce: A Comparative Study between Malaysia and Singapore, The Eighth Asia Academy of Management Conference, Seoul, Korea, 10-12 December. (2014), Managing Brand Equity in Higher Education, Management Education: Towards Achieving Global Standards and Recognition international symposium, 2-3 October 2014, Curtin Sarawak, Sarawak. 24, Iss.1, pp.59 – 74. Curtin Law School . Goi, C.L. Goi, M.T., Goi, C.L.
If you are studying your course online, you can also access and benefit from The Agency’s integrated software wherever you are. Curtin University, Malaysia

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