He wanted a name that sounded like his own (Dasafo) but meant something more over a period of time. [10], "'This Is My Demo' is not just the best British rap album in years, but simply the best rap album in years, full stop."

[1] Safo's 2008 track "Black Stars"[2] gave kudos to popular Ghanaians across the diaspora. 5 Collaborations Project", "Kaiser Chiefs: 'Mark Ronson made Sway rap happen", "Lupe Fiasco's 'Lasers' Lands at No. In the same year Sway released a long-awaited third album entitled Deliverance, which describes as “an affirmation of my intentions”. The Dcypha roster continued to flourish and went on to sign acts such as singer/songwriter Sam Garrett, Battle rap champion Lunar C and British & Asian R&B star Arjun.

In 2006 ‘This Is My Demo’, became one of the most critically acclaimed UK Rap albums of all time, and Sway then went on to be the first British rapper to win an American BET Hip Hop Award[9] as well as landing a spot on the Mercury Music Prize Shortlist.

[1] Safo's 2008 track "Black Stars"[2] gave kudos to popular Ghanaians across the diaspora. Derek Andrew Safo (born 5 September 1982), better known by his stage name Sway or Sway DaSafo, is a British rapper of Ghanaian descent. This article is about the British musician. The album was released with no lead singles or videos, as Sway wanted it to serve its true purpose as “a project to be discovered”.

The album included production from Emile Haynie (Eminem, Kid Kudi, Bruno Mars), The Nextmen (Plan B, Public Enemy) as well as Giorgio Tuinfort. - 4 out of 5, The Times[15], "A tour de force of hip-hop, grime and modern day music-hall, it looks at urban life both humorously and unflinchingly."

- 5 out of 5, The Independent[11], "Sway is a satirist with soul and 'This Is My Demo' feels like springtime for British Rap" - The Guardian[12], "Sway's acute lyrics are peppered with confident verbal flourishes and self-deprecating smirks." New Reign Productions houses a stable of music producers, graphic designers, directors, songwriters and other creative minds.

He featured both new artists on his EP Wake Up his final release on 3beat records. Sway's first big track, "On My Own" was released under the name Sway DaSafo.[3].

Amongst his supporters were international superstars Akon, Lupe Fiasco and Pharrell Williams[19] who had all displayed an interest in signing the UK rapper to their own label imprints. He also talks about becoming a father to his first child, Jalil. The album included production from Emile Haynie (Eminem, Kid Kudi, Bruno Mars), The Nextmen (Plan B, Public Enemy) as well as Giorgio Tuinfort. 2017 also saw the birth of Sway's second child Ammar-Joseph. His witty punch lines, storytelling ability and fast flow influenced by his favorite rap group Bone Thugs N Harmony[6] and local drum and bass MCs such as Skibadee and Shabba D had him constantly stand out as a unique hybrid. The album was released with no lead singles or videos, as Sway wanted it to serve its true purpose as “a project to be discovered”. [22] After overcoming some health issues [23] Sway decided it was time to release new music, he signed a singles deal with 3 Beat Records via Universal which saw Sway's first release on the label "Still Speedin'" climb up the National official UK charts a land Sway his first top 20 hit. For the American rapper and radio host, see, 2013-2016: Dcypha Productions and Island Records, Last edited on 25 September 2020, at 13:08, "Throwback Music: Sway – Black Stars Our next... | Afrobeats City", "3) Sway's first big track 'On My Own' was released under the name Sway DaSafo", "Hornsey rapper Sway at celebration for online youth programme", "Sway voted 'Best UK Act' for first BET Hip Hop Awards", "Pop CDs of the week Sparks, Arielle Dombasle, Sway and more", "UK MC proves pragmatism and wit can co-mingle on his sadly underrated debut LP", "Sway UK – Still Speedin' (Kano Remix) Lyrics", "Ed Sheeran – No. In 2014 the Dcypha team oversaw the signing of Tiggs Da Author to Sony RCA and subsequently in July 2015, Dcypha Productions became an imprint of Island Records/Universal Music Group.

He is also a producer, having established Dcypha Productions, signed to Island/Universal (label founder).

[citation needed] He became the first unsigned rapper to win a MOBO Award[7] prior to the release of an official album.

Shortly after founding Dcypha Productions, Sway was joined by DJ Turkish and ‘Jr’ Appiah to run the company. - 4 out of 5, The Times[15], "A tour de force of hip-hop, grime and modern day music-hall, it looks at urban life both humorously and unflinchingly."

- Telegraph[13], "'This Is My Demo' punctures the gangster image of rappers elevated by their own immoralities, but it accomplishes this with self-effacing cunning and dynamic technical dexterity." 1 on Billboard 200", "GYO Gyimah shoots music for Sway's signed artiste - KSI", "Island Records UK signs Arjun via Dcypha Productions Imprint", "British Tamil Artist Arjun Signs Record Deal With The Same Label That Represents Drake", https://en.wikipedia.org/w/index.php?title=Sway_(musician)&oldid=980252971, Articles with unsourced statements from June 2020, Articles with unsourced statements from September 2019, Wikipedia articles with MusicBrainz identifiers, Wikipedia articles with WorldCat identifiers, Creative Commons Attribution-ShareAlike License, This page was last edited on 25 September 2020, at 13:08.

Not wanting to be recognized as 'the rapper', Sway would cover his face in pictures with a Union Jack bandana. He attended Campsbourne Junior School and then Highgate Wood Secondary School,[5] where he would spend many of his lunchtime breaks learning how to produce music in the schools 'backroom' music facility. Akon also embodied the fusion of a West African meets Western approach to music whilst building an empire so he was the perfect case study for Sway.

Derek Andrew Safo (born 5 September 1982), better known by his stage name Sway or Sway DaSafo, is a British rapper of Ghanaian descent. Sway's first big track, "On My Own" was released under the name Sway DaSafo. He frequented talent competitions where he first came across a unique ginger haired singer/songwriter who he would then invite to his home and record songs with, they became friends and shortly after this period that person became known as the world renowned Ed Sheeran. [21] This album was recognized for tracks such as "F UR X" which was a smash UK club record and the international door breaker "Silver & Gold" featuring Akon. Tracks such as ‘Flo Fashion’, ‘Up Your Speed’ and the Al Shux (Jay Z, Kendrick Lamar, Nas) produced UK top 40 ‘Little Derek’[8] became genre-defining moments of this era. [24] The song was well received and even received social media support from the likes of racing legends Nigel Mansell and Lewis Hamilton who were both mentioned in the song[25], Sway's vast array of collaborations go from recording and writing with acts such as Mark Ronson[26] and Childish Gambino to award-winning verses for Ghanaian super stars Sarkodie and Edem. The birth of his sons inspired him to put together two new albums Songs From The Stash and Stories From The Safe dedicated to them that will be released on both their birthdays in 2019. Not wanting to be recognized as 'the rapper', Sway would cover his face in pictures with a Union Jack bandana.

Sway's second album The Signature LP[20] was released in 2008 through Dcypha Productions. Safo's 2008 track "Black Stars" gave kudos to popular Ghanaians across the diaspora. He frequented talent competitions where he first came across a unique ginger haired singer/songwriter who he would then invite to his home and record songs with, they became friends and shortly after this period that person became known as the world renowned Ed Sheeran.

[28], In 2013, Sway decided he wanted to return to his original plan of building a label and curating talent. Despite being known as a UK hip hop artist, Sway's versatile flow allowed him to be embraced by both the Ghanaian hip-life scene and the then newly born London grime scene. [31] The title track of the EP was produced by former Radio 1 DJ Zane Lowe and the track ‘Back Someday’ featured vocals from Ed Sheeran. He featured both new artists on his EP Wake Up his final release on 3beat records. Dcypha Productions parted ways with Island Records in 2017 and Sway decided to focus on building New Reign Productions whilst maintaining his role as executive producer for KSI and Tiggs Da Author. Sway's next single "Level Up", written with Flux Pavilion (Kanye West, Jay Z) during his University student days, became Sway's highest charting single to date landing at number 8 on the UK Singles Chart.

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