David Heagy, Senior Director, Sales, Non-Surgical Products.

Lately, he has started using the new Ortho Dermatologics cash-pay offering, which is making practice life a bit easier. © 2020 Bryn Mawr Communications III, LLC. “Patients are thrilled. “I’ve been using the cash-pay programs such as GoodRx. The upshot of that conundrum, dermatologists report, is that they or their staff spend countless hours in a given week just handling callbacks and patients’ phone calls. Created with Sketch. And that’s if the prescription ever finally gets approved. Even pharmaceutical companies are developing solutions to get around price and access issues that patients experience by offering more affordable, transparent alternatives to the insurance route. Clinical studies have demonstrated that Arazlo's proprietary formulation provides the proven efficacy of a retinoid in a lotion that is more tolerable to patients than a higher concentration tazarotene," said Bill Humphries, president, Ortho Dermatologics. Doris Day, MD, a New York City dermatologist who does a considerable amount of aesthetic treatment as well as providing general dermatology services, is a relatively new convert to Ortho’s program. More information can be found at www.ortho-dermatologics.com. All RIghts Reserved • Privacy Policy. That’s why we’ve started exploring alternatives.”. © 2020 Bryn Mawr Communications III, LLC. Skin Medicinals works with an FDA-registered 503B pharmacy to prepare medications that treat common skin conditions, and most therapies are priced in the $20 to $50 range. That’s one of the primary benefits of the program for Kerry Lavigne, MD, a Camden, ME, dermatologist who treats patients in a wide catchment area that includes some of the state’s small islands in the Atlantic. “The cash-pay models allow patients to understand from the get-go how much a medication will cost, and the cost of these medications are often set at reasonable prices so that they can be affordable to patients,” says Dr. Zeichner, who is on faculty at Mount Sinai Hospital. She joins the marketing team with several years of experience in the aesthetic industry, particularly with over-the-counter and injectable products. Prescribers have reported increased medication adherence as well, he added, in part because they’re able to track activity and usage using the firm’s technology platform.

Ortho Dermatologics’ inaugural Acne Awareness Day took place across the country on June 26 as part of National Acne Awareness Month. Newman first joined Solta in January 2018 as senior director, marketing, and is now general manager, North America at Solta. Dermatologists report that clobetasol, sulfacetamides, desonide, and topical antibiotics, among other commonly prescribed drugs, can cost patients hundreds of dollars. The key benefit, she says, is that her patients know exactly how much they’ll pay—and she knows exactly what they’ll get. The flat rate for the medications ranges from $50 to $115, and through a recent agreement, the products are now available at more than 9,500 Walgreens retail locations. LAVAL, Quebec, Oct. 15, 2019 /PRNewswire/ -- Bausch Health Companies Inc. (NYSE/TSX: BHC) and its dermatology business, Ortho Dermatologics, one of …

Many are turning to compounding pharmacies or outsourcing companies that have emerged as effective alternatives to “the system.” Firms such as Skin Medicinals, out of New York, which offers compounded therapies, and Florida-based Prescriber’s Choice, the consulting arm of Sincerus Pharmaceuticals, Inc., an FDA-registered 503B outsourcing facility, offer a broad range of compounded alternatives for medications that treat acne, eczema, rosacea, psoriasis, and a host of other conditions. He started his aesthetic career with the launch of Thermage where he was on the sales leadership team. Since the cash-pay program’s inception, more than 20,000 dermatologists, physician assistants, and nurse practitioners have used Dermatology.com, according to the most recent data available. Mark Seraly, MD, of Seraly Dermatology in McMurray, PA, began working with Prescriber’s Choice to address the numerous hindrances. “I don’t have a way to objectively measure adherence prior to offering prescription compounded medications. Sincerus Pharmaceuticals, the facility that creates the custom medications dermatologists access via Prescriber’s Choice, is seeing impressive uptake of its offerings in recent years, reports Spencer Malkin, DC, Sincerus’ CEO.

Ortho Dermatologics is staffing up its Solta Medical business unit. “The story isn’t really about me. Ortho Dermatologics last March introduced its cash-pay program via Dermatology.com that includes nearly a dozen of its products, ranging from Altreno, Aldara, and Atopiclair, to Benzamycin, Biafine, Efudex, Locoid, Tetrix, and Retin-A formulations. Innovators and entrepreneurs, and even major drug manufacturers, are creating and promoting alternative approaches. “And then the patients can’t get affordable access to the new medications—and sometimes that’s what they need.”, This sets up a time-consuming circus of prior authorization (often more than one “round”) and pharmacy “price shopping” and, finally, manufacturer coupon programs to try to get the patient his prescription. There are a lot of economic forces at play that are wreaking havoc for dermatologists who are simply trying to do the thing they intended when they left residency: get their patients access to effective therapies without spending an inordinate amount of time navigating “the system.” Generic medications that cost patients $20 out of pocket a decade ago now run into the hundreds, and branded drugs rarely land in even a relatively “affordable” formulary tier.

The medications ship directly to patients. In addition, insurers are shrinking their formularies so much and making prior authorization so onerous, that dispensing pharmacies are sometimes pressed to substitute inappropriate, and in some cases, downright risky alternatives—ezcema drugs for acne, for example. Product Launches and Updates. It’s been a win-win for the patients and for us.”. It’s about our field coming together to do something for our patients when they come back to us after sticker shock or a denial and say, ‘What do I do now?’” One driving issue that prompted Dr. Bhanusali to create the business is a concern that all dermatologists interviewed for this article cite: even if they can access patients’ fomularies via computer in the exam room, they can’t tell patients how much the prescription will end up costing them at the pharmacy.

Most recently, she supported the marketing efforts of the Mederma scar care brand and helped to develop a retail strategy that transformed the business on Amazon. “This is a huge source of frustration for dermatologists and patients under the traditional system,” he says. Besides the pricing advantages that many patients experience, dermatologists have appreciated the ability to obtain tailored products that remove ingredients or potential known irritants or allergens that they don’t want in the formulations. Ortho Dermatologics last March introduced its cash-pay program via Dermatology.com that includes nearly a dozen of its products, ranging from Altreno, Aldara, and Atopiclair, to Benzamycin, Biafine, Efudex, Locoid, Tetrix, and Retin-A formulations. Most recently, he was the west area vice president at BTL Aesthetics responsible for the launch of the EMSCULPT device.

Patient satisfaction has improved markedly in the year since he began offering the alternative, and he suspects that adherence to treatment has increased. The new appointments include the following: Liz Newman, General Manager, Solta, North America. None of this is breaking news. “This new service has removed a lot of obstacles, and my staff no longer have to spend an hour on the phone trying to get a patient a basic retinoid,” she says. Even with that, I’ve got one FTE who does nothing but handle insurance problems—and I probably need another one.”. “Some insurance plans require my patients to go on drugs that I know won’t work—a lupus drug that’s not indicated for psoriasis, for instance,” he says. I encourage all my colleagues to embrace these nontraditional routes to secure the appropriate medications for their patients.”. What these solutions have in common is that they bypass, intentionally, the middle-man industry players, including commercial insurers and, of late, the pharmacy benefits managers (PBMs) whose purported raison d’etre of creating a buffer and a pricing-control mechanism between insurers and the pharmaceutical companies has failed to deliver.

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