The Admiral will also appear at London Waterloo on March 23 as part of an experiential event which will see commuters receive free breakfast bags and general assistance to bring the "looking out for you" strapline to life. Hit the C-suite spot. Latest insights, case studies and news from agencies, tech vendors, freelancers and other organisations. It's irritatingly PC and right on. Fancy running a cafe, gastropub or even a dog groomers? Listen now for interviews with the biggest soap stars and all the latest spoilers - available on every major podcast app , http://www.walesonline.co.uk/business/business-news/meet-new-face-admiral-insurance-10915173, https://www.youtube.com/watch?v=9f7kXYcRELU, https://www.youtube.com/watch?v=CUCC8D0Pq_o. The new Admiral advert then. McCann Bristol and Studio AKA create fictional town of Admouth featuring Sally Phillips and Stephen Mangan. It's a really rubbish advert, terrible script, bad acting and a lousy costume. Take a fresh approach to raising your profile with potential clients. All Rights Reserved. The Admiral is clearly and always was a man. "The TV advert marks the start of a wider marketing campaign that includes PR and digital activations, and we are looking forward to watching as our new Admiral becomes a familiar face in UK homes.". Oh dear no. McCann Bristol - part of McCann Worldgroup in the UK, has created a new animated TV advert for Admiral in a major departure from the insurer’s previous strategy. Admiral is recruiting for 166 new posts by the end of February, Our pick of 16 great Welsh companies to watch in 2016, How do you get an elephant in a fridge? Welcome to the Digital Spy forums. Admiral has taken a fresh stance on its long-standing admiral mascot opting for a female to helm the ship in its new ad campaign called ‘looking out for you’. She reminds me of Kate Bateman, i know its not her though. I'd go full lez for a crack at her, she actually made my knickers moist., Just saw it again, and realised I'm a bit slow on the uptake - she's obviously meant to be a rival to Gio Compario in the annoying insurance stakes - doesn't bode well. The campaign successfully encapsulates Admiral’s expertise and caring side, portrayed through our new Admiral and her trusted sidekicks.". The moment you realised you’ve fucked up at work. DIGITAL SPY, PART OF THE HEARST UK ENTERTAINMENT NETWORK. The one where she sings "oh what a beautiful morning"? Admiral is working with McCann PR to support the TV push with PR and digital activity, including a series of behind-the-scenes mini films of the new Admiral which will be aired on its social media channels. The Latest news for the marketing & media industries. It is obviously another advert in the "let's make it so different or annoying that everyone is talking about it" genre - and it is working! You know that horrible feeling at the pit of your stomach, the first few seconds when you know something has gone horribly wrong? Admiral, employs around 6,000 at its offices in South Wales in Cardiff, Newport and Swansea. What time is Matt Hancock's statement today and what will he say? Be prepared for umpteen ads coming. Our. Fanny Limare-Wolf, deputy marketing director at Admiral Group, said: "The Admiral brand has enjoyed some great success in recent years and following that success, now feels the right time to re-assess our brand and refresh our creative. I Admirals Admiral has always clear been a man. Explore the latest, and greatest, creative work from around the globe. Providing great companies with the recognition they deserve. Admiral's new TV advert will debut on Sunday night, but you can watch it here first, Get the biggest stories sent straight to your inbox. Oh Jesus Christ. Admiral’s "looking out for you" campaign introduces the new-look Admiral at the helm of the business and will run from this Sunday, February 21. 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Whoever she is, it's one hell of an annoying advert!! Imagine Scottish Widows changed to a widower, you never see advertising gender-reassignment go the other way. The Admiral is clearly and always was a man. This article is about: UK, Admiral, Advertising, Media, Media. Helping publishers increase engagement, improve monetization and drive new audiences. Creating compelling content your customers will love. :(, Introducing the Soap Scoop podcast! If you’d like to join in, please sign in or register. "This includes a new face for our Admiral, who consumers will get to know better as the campaign continues. explains more about how we use your data, and your rights. The UK insurance firm’s return to TV will be initiated 21 February and guides viewers through the new admiral’s seamless first day working at the company. Basic membership is quick, free and you will be able to receive daily news updates. Fanny Limare-Wolf, deputy marketing director at Admiral Group, said that it was “the right time to re-assess our brand and refresh our creative,” adding that she is confident the “new admiral embodies our core brand values of insurance expertise and customer care”. Steve9214 - I think this is a fairly recent phenomena in advertising - the advertisers and the people who have the product don't seem to care whether people like it or not as long as the advert is so odd or annoying that people notice it and talk about it. Admiral’s "looking out for you" campaign introduces the new-look Admiral … All you need to do is become a member of The Drum. Search 2,345 jobs in marketing, advertising, creative and media. Throughout the development of the creative, from scriptwriting to casting and production we have become confident that our new Admiral embodies our core brand values of insurance expertise and customer care that is second to none. The advert has been created and produced by creative director, Jon Elsom, alongside Ken Sara and Charlie Harris from McCann Birmingham and will debut on 21 February on ITV’s primetime schedule. ©2020 Hearst UK is the trading name of the National Magazine Company Ltd, 30 Panton Street, Leicester Square, London, SW1Y 4AJ. Sometimes they’ll include recommendations for other related newsletters or services we offer. 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