Local sages predicted that — if not an unmitigated failure — the station would offer a de-flavorized musical milieu unlikely to impress its target demographic: the adventuresome, music-literate end of the pop-culture consuming audience. SPECIAL GUEST DJS, Jeremy Ylvisaker, JANEY WINTERBAUER. by, 7:00 a.m. It’s the discovery of your next favorite band, which you’ve never heard before or, when you say, ‘Wow. People flocked to see the recent drawdown of the Mississippi River.

", learn about all our free newsletter options, SPCO’s 2020-21 season is all about its own musicians; Minnesota Opera launches Digital Opera Series, ‘Patrick Sansone: 100 Polaroids’ to open at new Jon Oulman Gallery, Ibram X. Kendi’s Distinguished Carlson Lecture; Arts for Biden-Harris holds virtual Zoom rally. I haven’t heard that song by The Clash, or Willie Nelson or Grandmaster Flash in forever and it was great.’.

So I’d have to say Nickelback, unless it was in some highly ironic context, or on Mary Lucia’s ‘No Apologies’ segment. All-access pass to top stories, events and offers in the Twin Cities. ", For up-to-the-minute information about new programs and in-studios at the Current, visit thecurrent.org. It has successfully branded large-scale events like “Rock the Garden,” become a “must stop” for touring musicians (at least those not playing arena shows) and enhanced the membership of its parent organization. It’s the Dave Ryan thing.

But we don’t want to put up a wall that prevents others from joining in.

Suddenly, the local service industry is fighting to unionize. Who are they? by, August 11

MinnPost: At the time of The Current’s launch, almost 10 years ago, I recall conversations that a pop music “service,” if you will, was part of a strategy for MPR to develop a feeder system for younger members. "It enables me to see what's going on when the jocks do their shows, and talk to listeners.

McGuinn:  There’s a lot of loyalty built into the country music system.

Now in its fourth year, Minnesota Public Radio's 89.3 the Current has been a breath of fresh air on an FM dial laden with commercial-heavy, sterile radio programming.

The sages were wrong.

As for ad clutter, it’s a funny thing. No, police reform won’t be on Minneapolis voters’ ballots in 2020. Do we just give it up?” Sam Smith is another one like that. Our reporters are only able to do their work thanks to support at all levels. "In his first month on the job he can jump on the air with Mary [Lucia] and sound like they've done it for years," remarks evening DJ Mark Wheat. With that in mind, is there any act we’ll never hear on The Current?
What's it like watching Bergman's 'The Seventh Seal' during an actual plague?

Now in its fourth year, Minnesota Public Radio's 89.3 the Current has been a breath of fresh air on an FM dial laden with commercial-heavy,… One reason I think we’ve done better than our peers around the country is we might be better at inviting those other people in. MinnPost: I’m always amused at the purity tests applied by ardent fans.

It tends to be people who are engaged and curious about the world. by, 8:01 a.m. ", McGuinn's close involvement with the Current's DJs has already started pumping a new kind of energy into the station.

Box 18438 | Minneapolis, MN 55418 | 612.455.6950, Jim McGuinn: "I often tell people I think of the average Current listener as a perpetual 28 year-old. But The Current’s game is designed to attract and hold an audience commercial music stations never made a credible attempt to satisfy.

But while I say that, I often tell people I think of the average Current listener as a perpetual 28 year-old. Why can’t the river be like that all the time? Heck, she’s played Britney Spears.

", Though he hasn't been in town for long, he's already fallen in love with one local musician in particular. 7:30 a.m.

by Emily Cassel & Jay Boller, October 9 "On a non-college radio station, it's more commitment to local music than I've ever seen. But the basic appeal though is still “surprise and delight,” which I read in some MPR literature somewhere. McGuinn's background seems to have prepared him well for the challenge. The theory being that young people who developed a loyalty to a station such as this would migrate to news and maybe even classical music over time.

But someone like Dierks Bentley they can look at and think, “He’s like me. The corporate ones. Recent Contributions.

© 2020 First Avenue®.

The six-month rolling average puts them lower, at a 4.3 share, which is still healthy enough to rank in the middle-of-the-pack among all local competition.

What has been the reality?

It must make it tough to program when a group like, say, The Black Keys, hit it very big, leave their scruffy indie past for good and then get ripped for selling out.

You don’t have to know the name of all the members of Radiohead to listen The Current, but if you can you’ll probably like us just as well. All rights reserved.

What else do you know about them, since I assume that kind of information helps you program for them? McGuinn was recently hired to replace Steve Nelson, who left the station to become regional program director of MPR News last year. They certainly aren’t all “hipsters.” At least they don’t look like hipsters. Sponsor ... in the blog and Facebook comments and share some of what we experienced on Wednesday as tickets went on sale from The Current’s perspective as well.

My son got to play his Casio at the Rock the Cradle.

Some formats do it well, usually when it’s built around a good morning drive host.

merch and more.

Eddie Vedder won’t do that. Every so often some act we played quite a bit explodes and overnight is on every playlist in town, in rotation 250 times a week. events.

He loves the smell of vinyl in the morning, and lives in Saint Paul with his wife Christine, son Jameson, and Woody and Webster, two gray cats. Enter to Win Free Stream Access to the Mary Bue & The Monarchy Album Release with Turn Turn Turn, & Alan Sparhawk Concert!

The Current (especially after program director Jim McGuinn took the reins, in January of 2009) has by all objective indications achieved staple status among the group it most covets.

Unlike the Current's former program director, McGuinn is already using his experience as a DJ to step into the booth and chat with the Current's DJs on air. A decade in, The Current has achieved staple status among hardcore music fans, branded large-scale events, and become a “must stop” for touring musicians.

Yeah, it is a problem. Rock the Garden Add a comment. in, Oct. 14, 2020 MinnPost: I don’t know if it’s the polar opposite in cultural terms, but I get a lot of eye-rolling from “First Avenue types” at the mention of “radio country,” by which I don’t mean Hank Williams and Patsy Cline but the modern stars on the big country stations. Enter to Win Free Stream Access to the Kind Country Concert! It’s very much about amassing a large audience with the lowest common denominator content you can and exposing that audience to advertisers’ messages.
Just as no news-talk station has ever seriously attempted to peel away the news service’s well-educated, upscale audience, no music station, certainly not since the mayfly-like lifespan of Rev105 almost 20 years ago, has ever made such a focused commitment to the tastes of hardcore, knowledgeable pop music enthusiasts. "I feel like this is a cool opportunity to revisit what exactly the station can be," says Radio Free Current host David Campbell. It's what he puts on every day at home. by Andrea Swensson But I think that is an accurate representation of the belief, a goal, when the station launched.

Maybe Trump supporters just don’t care what ‘Born in the U.S.A.’ ‘really’ ‘means’. It’s about providing elements you can’t get from Pandora or SiriusXM.

Ever since seeing the Clash during his first concert, McGuinn has been hooked on rock 'n' roll-whether he was working on radio programming, playing guitar, bass, and lapsteel in a long list of bands, or teaching university level courses such as "Rock and Roll Cinema” at Drexel University.

Jim McGuinn joined 89.3 The Current in January 2009 as Program Director and on-air host, moving to the Twin Cities from Philadelphia and WXPN. by, 7:20 a.m. It was 90,000 for two services back when The Current launched, and now it’s 130,000 or 135,000, or almost exactly one-third more. Stream live CNN, FOX News Radio, and MSNBC. In terms of musical taste he’s forever at the moment where he would give anything a try. I personally see it as a growing lifestyle group: people who have a cultural curiosity to stay in the know. As for programming to these people, I think we encounter listeners along a continuum. "There's this huge surge of enthusiasm to try new things—a bottled-up energy.". Usually around Christmas. New features have already been added to the station: Every Monday, one of the station's DJs or music directors chooses a CD of the week and comes onto the morning show with Steve Seel to review the record and play tracks.

When something like that happens we have to ask ourselves, “Do we abandon this one? Before moving to Minnesota in January, McGuinn was working at Philadelphia public radio station WXPN and programming an internet broadcast for the station called YRock. Plus 100,000 AM/FM radio stations featuring music, news, and local sports talk. We're still trying to figure it out.".

MinnPost: Paint me a picture if you can of the average Current listener. But, you know, some of that stuff is really fun. Slowly and quietly, McGuinn is making the station more accessible to its listeners, encouraging his staff to break down the barriers between listener and DJ, and, ultimately, giving a younger audience reason to dig into their pockets to support a station that relies on membership to thrive. Inside the pro-labor push. Or Tom Barnard. by, October 13 Target takes cautious approach with downtown workers. Longtime Twin Cities journalist Brian Lambert writes The Glean for MinnPost.

They’re not all down at First Avenue for every show. In terms of musical taste he’s forever at the moment where he would give anything a try. MinnPost | P.O.

On a cultural level, the idea was a marriage of improbable bedfellows: MPR, with a well-deserved reputation for being notoriously bureaucratic, stiff and humor-impaired, was going to lay down with pop music and all that came with it? Our listeners, I think, are avoiding the mass-market dumbed-down approach. McGuinn: (Laughs). Country, today’s country, is the last bastion where corporate power has an influence.

As for what you’ll never hear: We play Dean Martin. There’s almost no frame of reference.

But as we’re almost 10 years in, there’s a realization that there is overlap, but there is also an audience — we know from the Nielsen numbers — that only listens to The Current and only The Current. "I like to do it," he says. How do you explain the still sizable audience for that style of music?

And McGuinn has implemented a new feature called "Theft of the Dial," which invites musicians like Michael Franti to choose a set of songs and stand in as a guest DJ. It was like that with Lorde.

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